{"product_id":"new-balance-m990gy2-ss23","title":"M990GY2","description":"\u003cp\u003eWhen it comes to \u003ca href=\"https:\/\/uptherestore.com\/collections\/new-balance\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eNew Balance\u003c\/a\u003e sneakers, the \u003ca href=\"https:\/\/uptherestore.com\/collections\/new-balance-990\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e990 series\u003c\/a\u003e has been the mac daddy, top dog, pinnacle model for almost 50 years. In that time there's been many tweaks and innovations, but one thing has remained constant: price never mattered. From the first to the last, the 990 is about doing things to the max.\u003c\/p\u003e\u003cp\u003eWhen the 990v2 released in 1998, New Balance had recently introduced the ABZORB cushioning system. Debuted on the 998, by the time the 990v2 followed suit NB had maximised the cushioning to the extent that the midsole was bigger than ever. Compared with the relatively sedate looks of previous models, the swooping midsole lines and intertwined panels were markedly more contemporary. The design language of 990v2 would set a new tone for the series which carries into the most recent 990v6.\u003c\/p\u003e\u003cp\u003eSeen here in the original and arguably best colour of OG grey, the 990v2 is back in the same \u003ca href=\"https:\/\/uptherestore.com\/collections\/new-balance-made-in-usa\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eMADE in USA\u003c\/a\u003e form it took 25 years ago.\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"US7","offer_id":45258293477445,"sku":"136733","price":225.0,"currency_code":"USD","in_stock":true},{"title":"US7.5","offer_id":45258293510213,"sku":"136734","price":225.0,"currency_code":"USD","in_stock":true},{"title":"US8","offer_id":45258293542981,"sku":"136735","price":225.0,"currency_code":"USD","in_stock":true},{"title":"US8.5","offer_id":45258293575749,"sku":"136736","price":225.0,"currency_code":"USD","in_stock":true},{"title":"US9","offer_id":45258293608517,"sku":"136737","price":225.0,"currency_code":"USD","in_stock":true},{"title":"US9.5","offer_id":45258293641285,"sku":"136738","price":225.0,"currency_code":"USD","in_stock":true},{"title":"US10","offer_id":45258293674053,"sku":"136739","price":225.0,"currency_code":"USD","in_stock":true},{"title":"US10.5","offer_id":45258293706821,"sku":"136740","price":225.0,"currency_code":"USD","in_stock":true},{"title":"US11","offer_id":45258293739589,"sku":"136741","price":225.0,"currency_code":"USD","in_stock":true},{"title":"US12","offer_id":45258293772357,"sku":"136742","price":225.0,"currency_code":"USD","in_stock":true},{"title":"US13","offer_id":45258293805125,"sku":"136743","price":225.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/1403\/8853\/files\/new-balance-m990gy2-1_cc585b37-05af-4aca-86fa-11cd142dc97e.jpg?v=1783044870","url":"https:\/\/infinite-color-search-by-hoppn.myshopify.com\/products\/new-balance-m990gy2-ss23","provider":"Infinite Color Search by Hoppn","version":"1.0","type":"link"}