{"product_id":"new-balance-u990tb4","title":"990v4 'Purple' – U990TB4","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eA modern classic, the \u003ca href=\"https:\/\/uptherestore.com\/collections\/new-balance\"\u003eNew Balance\u003c\/a\u003e 990v4 was a shoe before its time. As the world was obsessing over Kanye West's new-at-the-time YEEZY line and lining up for Supreme and GOLF WANG merch, the 990v4 was minding its own business. As a continuation of the 99x series the shoe was essentially a refined version of the 990v3. Compared with its older brother the v4 trimmed back on some of the busier details whilst still retaining the familiar '990 look'.\u003c\/p\u003e\u003cp\u003eThis tonal version sports a hairy suede which has been a common feature in the \u003ca href=\"https:\/\/uptherestore.com\/collections\/new-balance-made-in-usa\"\u003eMADE in USA\u003c\/a\u003e range since it's refresh under the watchful eye of Creative Director Teddy Santis. Purple and New Balance have a fond history, with the hue featuring on prominent releases including Japan-exclusive 1500s from the mid-'90s and the famed Solebox 'Purple Devils' pack – although this shade is of a different tone.\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"US7","offer_id":45258295312453,"sku":"139284","price":167.0,"currency_code":"USD","in_stock":true},{"title":"US8","offer_id":45258295345221,"sku":"139285","price":167.0,"currency_code":"USD","in_stock":true},{"title":"US9","offer_id":45258295377989,"sku":"139286","price":167.0,"currency_code":"USD","in_stock":true},{"title":"US10","offer_id":45258295410757,"sku":"139287","price":167.0,"currency_code":"USD","in_stock":true},{"title":"US11","offer_id":45258295443525,"sku":"139288","price":167.0,"currency_code":"USD","in_stock":true},{"title":"US12","offer_id":45258295476293,"sku":"139289","price":167.0,"currency_code":"USD","in_stock":true},{"title":"US13","offer_id":45258295509061,"sku":"139290","price":167.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/1403\/8853\/files\/new-balance-made-in-usa-u990tb4-1.jpg?v=1783044872","url":"https:\/\/infinite-color-search-by-hoppn.myshopify.com\/products\/new-balance-u990tb4","provider":"Infinite Color Search by Hoppn","version":"1.0","type":"link"}