{"product_id":"norse-projects-norse-regular-denim-vintage-indigo-fw23","title":"Norse Regular Denim - Vintage Indigo","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cp\u003eWhen thinking about denim, we all immediately jump to the one country known for perfecting the art of selvedge indigo-dyed cotton twill: Japan. \u003ca href=\"https:\/\/uptherestore.com\/collections\/norse-projects\"\u003eNorse\u003c\/a\u003e have definitely worked with Japanese mills before but for these jeans they went to another country better known for their high-fashion prowess: Italy.\u003c\/p\u003e\u003cp\u003eSo why Italy? Well the Italians do have a storied history with denim, but more as a fashion item. Italian jeans from fashion labels were the item \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cem\u003ede rigueur\u003c\/em\u003e a few decades ago, before Japan really took-over. Now, Italy still makes denim but for Norse the appeal was different...\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe denim and all trims are Italian-made, with strict attention to environmental impact. Denim is actually an incredibly resource-intensive fabric and making jeans requires tens of thousands of litres of water, especially when we're talking about washed finishes. On these jeans minimal water and energy are used, with a special no-impact process requiring no synthetic chemicals to make or finish the rivets and buttons.\u003c\/span\u003e\u003c\/p\u003e","brand":"Norse Projects","offers":[{"title":"30'","offer_id":45259659870277,"sku":"144744","price":191.0,"currency_code":"USD","in_stock":true},{"title":"31'","offer_id":45259659903045,"sku":"144745","price":191.0,"currency_code":"USD","in_stock":true},{"title":"32'","offer_id":45259659935813,"sku":"144746","price":191.0,"currency_code":"USD","in_stock":true},{"title":"33'","offer_id":45259659968581,"sku":"144747","price":191.0,"currency_code":"USD","in_stock":true},{"title":"34'","offer_id":45259660001349,"sku":"144748","price":191.0,"currency_code":"USD","in_stock":true},{"title":"36'","offer_id":45259660034117,"sku":"144749","price":191.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/1403\/8853\/files\/norse-projects-regular-denim-vintage-indigo-1.jpg?v=1783047018","url":"https:\/\/infinite-color-search-by-hoppn.myshopify.com\/products\/norse-projects-norse-regular-denim-vintage-indigo-fw23","provider":"Infinite Color Search by Hoppn","version":"1.0","type":"link"}