Norse Relaxed Denim - Indigo
This is a demo site. Orders will not be fulfilled or processed.
When thinking about denim, we all immediately jump to the one country known for perfecting the art of selvedge indigo-dyed cotton twill: Japan. Norse have definitely worked with Japanese mills before but for these jeans they went to another country better known for their high-fashion prowess: Italy.
So why Italy? Well the Italians do have a storied history with denim, but more as a fashion item. Italian jeans from fashion labels were the item de rigueur a few decades ago, before Japan really took-over. Now, Italy still makes denim but for Norse the appeal was different...
The denim and all trims are Italian-made, with strict attention to environmental impact. Denim is actually an incredibly resource-intensive fabric and making jeans requires tens of thousands of litres of water, especially when we're talking about washed finishes. On these jeans minimal water and energy are used, with a special no-impact process requiring no synthetic chemicals to make or finish the rivets and buttons.
When thinking about denim, we all immediately jump to the one country known for perfecting the art of selvedge indigo-dyed cotton twill: Japan. Norse have definitely worked with Japanese mills before but for these jeans they went to another country better known for their high-fashion prowess: Italy.
So why Italy? Well the Italians do have a storied history with denim, but more as a fashion item. Italian jeans from fashion labels were the item de rigueur a few decades ago, before Japan really took-over. Now, Italy still makes denim but for Norse the appeal was different...
The denim and all trims are Italian-made, with strict attention to environmental impact. Denim is actually an incredibly resource-intensive fabric and making jeans requires tens of thousands of litres of water, especially when we're talking about washed finishes. On these jeans minimal water and energy are used, with a special no-impact process requiring no synthetic chemicals to make or finish the rivets and buttons.
